If you use Active member 360 and Active Campaign then this is the post for you...
Today you are going to see how you can talk to your leads directly on your sales page...
Call them out by name in the headline,
mention their biggest problem in your introduction
and show them the exact solution they need to follow as if it have been hand written to them as a individual
I'm talking about building dynamic sales funnels with
personalisation and conditional content to each and every visitor.
Our aim is to only show highly targeted sales material to each lead
while removing content that could potentially distract them.
If you personalise your sales funnel, You grab a users attention
If you only show content that is laser targeted to their needs, you build stronger marketing messages that get bigger conversions...
Here is a really basic example,
I put it in a gif for you below.
You find out the problem your visitor has and who they are (on your landing page)
Then you send them to a personalised solution (on your sales page)
The funnel pages are simple
A landing page and a sales page…
The tools we will use are ActiveMember 360, Active Campaign and SurveySlam (it will also work with memberium)
On the landing page we have a Surveyslam Form.
This form has a few multiple choice questions that will pre qualify and direct your lead to the most effective marketing campaigns based on their needs.
You will ask questions like:
What is your biggest struggle when it comes to (the problem YOU solve)….
What type of business do you run…
What do you hope to gain from (removing problem)…
You don’t want to ask too many questions as we want our conversion rate to be high,
We only need the information to convert them to a customer.
After the sequence of questions, we ask them to enter their name and email before we redirect them to our sales page…
Here is the sneaky trick to personalizing and tailoring our content to each individual lead…
The redirect that we feed into SurveySlam also signs our leads up as a member and automatically logs them into our site.
Don’t worry we are not emailing them login details or giving them access to any paid products, We just need them to be logged in as a free member so we can customise the sales page to their requirements
At this point we pass control over to AM360.
We Have captured all the information we need to put together effective sales copy based on that leads needs so we can convert them to a customer
We have captured their name and email so we can personalise marketing material and follow up with each lead using email and retargeting
We have tagged, segmented our leads in Activecampaign and added each lead to custom audience’s based on their answers for retartargeting
We have redirected the lead to our sales page
We have signed them up as a secret AM360 member and logged them into our site.
What happens next..
Your lead has been redirected from your landing page to the sales page as soon as they complete the SurveySlam Optin sequence…
On the sales page AM360 Takes over.
AM 360 provides you with:
1: Personalisation short codes that allow you to pull information captured in active campaign and display it on your site.
2: Conditional Content shorcodes that allow you to display content based on tags assigned to each lead.
This means we can add in a leads name or business name straight into our headline.
We can also display content based on a leads problem, business type or desire dependant on what questions you choose to ask on your landing page.
You can find out more about how am360 shortcodes work here.
And we also have a video explaining the process in the Surveyslam members area. If you don’t have SurveySlam you can get a copy here.
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